Facebook Marketing in 2021: How to Use Facebook for Business

05/28/2021 12:00 AM by Admin in Marketing

Facebook Marketing in 2021: How to Use Facebook for Business











If I do not browse Facebook feeds, my life will become very difficult. I am not alone: ​​According to DMR, 65% of users log on to Facebook every day. As marketers, we know the importance of owning a Facebook business, but we also know that it is becoming more challenging to stand out among our peers. Facebook has more than 1 billion active users every day, and marketers should be better at increasing the volume of viewers and business through Facebook.

It is difficult, but not without it! Here are 10 clever Facebook marketing ideas that can help you stand out in the crowded sea of ​​society.


1. Target crazy specific audiences

Do you know? Your audience may be French-speaking and English-speaking 31-56-year-old women who live within 10 miles of Boston, Massachusetts. 

Adequately detailed ad targeting is one of the main reasons for the success of Facebook marketing. I hope you have the time and resources to analyze your customer base and play the role of buyer; You can then use these roles to track the people who are most likely to be interested in your products or services.

pay attention! If your analysis is very clear, this strategy may negatively affect you, so please pay full attention to the audience definition tool to ensure that you are not careful about the status of your role, resulting in any Will not see your product.

[Left: Your audience has many options, so the expected number of choices will also be many. By then viewership is expected to reach 180,000. Your target group: People living in the United States. Correct: Your audience selection is clear. 30,000,000 people: At that time, the audience is expected to reach. Your target population: People over the age of 30, women living in the United States, healthy people. ]


2. Organize simple competitions to increase participation

Facebook games are nothing new. You must have made a lot of contacts and participated in a few (I know I participated). But, have you really tried to host yourself?

Organizing contests with attractive incentives is one of the best ways to encourage advertisers to enter Facebook. Do beer lovers want to go to one of the best beer festivals in Boston for free (see ad below)?

[We asked some of the harpoon drinkers: For them, what does "love beer and love life" mean to them. You can share moments about "Love Bears, Love Life". We will randomly select one winner and Harpoon will provide you and your three friends with free tickets to attend the Harpoon Oktrafest in Boston. "】


It is best not to complicate the game. Using the example of Harpoon as a guide, simply ask people to submit photos containing their products, and then randomly select the winners to provide an interesting journey.


3. Make short, engaging video posts

Have you ever tried marketing your company through video on Facebook, but people are not interested? This may be due to one of two reasons:

• Your video is too long

• Or, they are not just attracted

Facebook users want to be entertained. They spend their time on social platforms, perhaps to eliminate time or to understand the dynamics of their friends, so you need to provide interesting content to divert their attention quickly. So, is there a better way than making a video?

Some other marketers are catching up with this trend. Between April 2015 and November 2015, the average daily video views on Facebook increased from 4 billion to 8 billion.


Companies like Buzzfeed have discovered the secret to facilitating video interaction, which is to keep videos short and interesting using visual thumbnails. I spent about 2 hours watching these short video recipe articles on the Buzzfeed Food Facebook page.

This is a benefit for marketers: short videos are easier to shoot and edit!


4. Use eye contact in images to direct attention

People usually look for clues from other people's visual directions. If everyone in the room looks up, you will also look up. This is human nature.

Gregory Ciotti of the Help Scout said: "Man has a natural tendency to follow the eyes of others. From birth, we are directed to follow the arrow's direction to find or go."

Use this fact to focus the audience's attention on the most important part of Facebook ads. For example, if you have a strong call to action, you can show a picture of the person looking or pointing to the text.


Take a look at the information posted on Facebook below - the picture shows a clear path that can lead you in your direction, starting with Rand's gaze and then following the red arrow.


5. Post pictures of children imitating dogs or adults imitating humans


I know this sign sounds strange. But it works! Why? Because who doesn't like dogs and children?


Oh, do dogs and babies have nothing to do with your brand? So what do you do? Make them relevant to your brand by providing them with interesting brand-related titles. "Bark Boxes" belong to the pet industry, but they are really good at posting cute pictures of dogs with anthropomorphic names.

When you do Facebook marketing, it is better not to take yourself too seriously. Adding some fun to your post will attract busy and attentive people. This is the perfect formula: titles like Baby + Headphones and Suits + Adult, always make people laugh.


6. Target potential customers you already have

Did you know that you can upload an email list directly to Facebook and then show ads to that audience? With Facebook's Custom Audience feature, you can target newsletter registrations or other potential customer tasks, or capture potential customers from current customer groups to whom you want to increase sales.

In addition to focusing on the crazy target audience (see recommendation 1), you should also create ads for existing contacts, but you need to be more personal. For example, suppose you have a list of people downloading a guide called "Create your own website profile". You can upload a list of people and post targeted advertisements to guide them. The next step is to take their website to a new level.


7. Copy your main income to generate an audience

We discussed some strategies for building a relevant audience; Once we have enough data, we can clone the best performing Facebook audience. Using Facebook's "Lookalike Audience" feature, you can find new potential customers with similar characteristics to attract existing audiences and expand coverage. You can almost duplicate the best customers. This is so easy!


8. Personalize the brand with interesting employee photos

Facebook is all about people. The original purpose of Facebook was to interact with friends, not to promote your business, but marketers can easily forget it. The problem is that you will stop only by forwarding product-related news. To connect with your audience, you have to show the people behind your brand.

Many companies like Unbounce are doing well. Use their Facebook business page to show employees in a humorous and relevant way.

9. Pay only for your best content

You can write a report every two weeks (monthly or quarterly) and use page views, shares, comments, and other engagement metrics to understand what resonates with your audience. Once you gain all this knowledge, you should use this data to determine the focus of your sales budget. Invest more in the best content to get more performance opportunities.

This may sound common sense, but you think it's easier to make rock star stuff disappear instead of dust in the corner. Stop doing this and reincarnate your superstar artist by placing Facebook ads. Even if Evergreen's content performs well when initially released, it will still resonate with more audiences. (This is particularly useful for low-ranking content in organic search.)


10. Use emoji in Facebook marketing

In May 2015, Mark Irwin (Mark Irwin), the most popular data scientist at Wordstream, found that ads using emojis get much higher click-through rates than ads without emojis. Unfortunately, Google soon discovered that emoji are no longer allowed in AdWords ad text.


According to an AdWeek survey, 92% of online users use emoticons. Frequently used users think that emoticons can express their emotions better than words. Emojis are somewhat like dogs and children and people like them too. The purpose of this example is to illustrate the use of emoji in Facebook marketing posts to add personality and feelings to the text.

Users who often use emojis feel that emojis can express their feelings better than words. Female: 4% Male: 75%]

It is so easy. You might not know that Facebook can be your fastest-growing marketing channel!