Why do keyword research for SEO?

05/29/2021 12:00 AM by Admin in Seo

Why do keyword research for SEO?

We all know that keyword research is the first step in the SEO ad writing process and is an important part of SEO strategy. Before creating website content, we must determine which search terms users use. Their search terms are your keywords. Based on these keywords, you can start writing useful, high-quality original content.

What is keyword research?

Keyword research is part of SEO. Someone's job is to provide a large number of keywords for which they want to rank the site. To get such a list, website SEO needs to research its desired audience and search engine: what search terms do people type into Google looking for the type of product, service, business, or organization they are looking for? What do they hope to find? Using this list, website owners can create content on their website that will attract more high-quality traffic. Keyword research is never complete: regular and frequent keyword checks are essential to staying up-to-date!


Why is Keyword Research Important?

Proper keyword research is very important because it can detect which search terms your audience uses. often meets business owners who use a set of words when describing their products, while their target audience uses completely different words. As a result, potential customers cannot find these sites due to word mismatch.

For example, sometimes the marketing department decides to give a less generic name to a product. This can be a wise marketing decision: people can remember your product more easily. If you rent a holiday home instead of a holiday home, you may be different. But beware: very few people search for [holiday homes]. If you optimize the text for these terms, you can get a good rank on these specific terms. However, using these words will not bring a lot of traffic, and you will miss a large portion of your potential audience as your audience uses other words.

You will learn that there is no point in optimizing for words that people do not use. Extensive keyword research ensures that you use the same words as your target audience, making the whole job of optimizing your website more meaningful. Also, by looking at search intents you can find out what your audience is looking for. These questions should be answered in the form of quality material


Basic concepts of keyword research

Before starting keyword research, will briefly explain some basic concepts: A focus keyword or key phrase is a word or phrase to find a certain webpage on a Google website. You will determine a set of major keywords by conducting keyword research. Long tail keywords are more specific and searched less frequently than so-called "head" keywords. The longer the search term, the more specific it is, because the lower the competition, the easier it is to rank.

Your keyword strategy is related to the decisions you make based on keyword research. For example, what content do you want to create first? Will you pay attention to the head or tail? How and where will you publish it? Will you create work, posts or product pages, video tutorials or infographics?

Mining Search Intent is the key here: you must find the real needs of the searcher. You are not only looking at the keywords, but also what the searcher wants to know, what to do or buy, its basic goal. Your content should provide a solution to the "problems" of searchers. It is also called as Material Design.


How to do keyword research?

Jumi Network believes that there are eight major stages when conducting keyword research. Here, Jumi Network will guide you step-by-step through this process and provide you with practical tips to easily start your own keyword research.

(1) Set your work

Think about your work before starting anything. Consider the following questions: What are the main goals of your business or organization? What is so special? Whom do you want to contact? And, what do you promise on the website? Take your time and write your tasks. Once you can answer these questions in detail, you will take the first and most important step in your keyword strategy.

The market you are in determines your work is enough to prove your talent so that it can achieve a higher rank. In some markets, competition is fierce, and large companies dominate search results. These companies have large marketing budgets, especially SEO. Competition in these markets is tough, so ranking in these markets will also be difficult. If you want to enter a highly competitive market, the best option is to start small and refine the market.

(2) list keywords

The second step is to create a list of keywords, preferably in a spreadsheet (such as Google Sheets or Excel). Looking at your mission, what will these people discover? What type of search terms do they use in search of your quality service or product? What "problems" can your product solve? Write as many answers as possible.


(3) Research your keywords

After building your first list, it's time to learn more about your keywords. Fortunately, there are some tools that can make your keyword research easier.

The first is Google itself. Google the keywords you searched for, and check the searches suggested by Google as you type. These are the questions people have actually asked Google! You can also see "related searches" on Google's results page.


(4) Do not forget the long tail

When people start with keyword research, they focus on the very popular "head" word. Unfortunately, these keywords are usually adopted by large companies. On the other hand, long-tail keywords get less search traffic but less competition. Therefore, you can rank for these keywords more easily. In addition, long-tail keywords have a higher conversion value. Long-tail keywords are generally longer and more focused than words.


(5) Analyze the competition

Whether or not you should use long-tail keywords depends largely on your competition. If your niche market is highly competitive, it will be difficult for you to rank in terms of competitive competition. If you are not competitive, you can also get a higher rank. Therefore, you need to do some benchmark tests for SEO.

Keywords that Google has acquired from your keyword research. When you compete with a website with a strong brand, it is difficult to rank. If you learn about the brand from TV or radio advertisements, your chances of getting a higher ranking will be less and less. However, there is nothing wrong in seeing their content. Is the content well written and well-adapted? If your game content is really bad, you may have a chance to get ahead of them!

Also, see ads in Google. Is there any If you have a Google AdWords account, you can see the cost-per-click? It is often difficult to rank high-pay-per-click search terms in organic search results.


(6) Study the intent of the search carefully

Today's SEO strategy largely revolves around responding to people's problems or providing the best solution to their "problems". Whenever someone enters a search query in a search engine, it is looking for something. Each type of question requires a specific answer.

When entering specific keywords into Google, try to find out the intentions of the audience: is their informational intent, navigational intent, business intent, or transaction intent?


(4) Set Keyword Strategy

Based on the data you have just collected, you can determine your keyword strategy. If you have followed the above steps, you should have a spreadsheet with a large number of key phrases and provide information about the competition and audience search for these key phrases.

Now consider this question: How do I maintain my website as compared to a website in SERP? Do you have the same size and marketing budget? If not, please try to use more long-tailed keywords first. Focusing on a whole set of long-tailed keywords is likely to attract a lot of traffic. Once you rank for those long-tailed keywords, it will become easier to target more keywords.

When do you decide where to jump, consider the type of content: what is the search purpose of my keywords? What are my viewers looking for? And, what content can I create that does not exist yet, and how can it be different in terms of quality or providing solutions? This will help you decide what kind of content you want to create.


(8) Start creating a login page

In theory, this step is beyond the scope of keyword research itself. However, if you want to attract website traffic, then creating a good landing page is definitely a must. Therefore, you need to create a landing page for your search terms, but you do not need to create all these pages simultaneously. This is long-term work. Your keyword strategy will help you prioritize.

If you liked this article, you are welcome to reprint and share it so that more and more people can see it. Thank you!