Search engine optimization (SEO) is that the process of improving the standard and quantity of website traffic to an internet site or an internet page from search engines.SEO targets unpaid traffic (known as "natural" or "organic" results) instead of direct traffic or paid traffic. Unpaid traffic may originate from different sorts of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. Organic search results are the most important source of search traffic because search engines are programmed to display more relevant content to consumers searching for a product or service with the most relevant information on the first results page of a search.
SEO is a common aspect of online business operations, as businesses primarily make their profit from paid traffic generated from search engine traffic. That means the best SEO practices may become essential in establishing business success in the digital economy. According to Martin Zolberg, who created the first and most successful SEO campaign on behalf of an agency, search engine optimization has numerous challenges, including the following: search engine marketing may require significant initial investment; do not expect a high return on investment from SEO; never go it alone; SEO should be an ongoing strategic tool, not an annual project; SEO is all about educating and developing new customers.
The main areas where SEO can be beneficial are online businesses, educational institutions, political campaigns, public websites, government websites, nonprofits, non-profit organizations, government agencies, and commercial websites. Small businesses can gain access to the growing online market by investing in SEO to boost traffic.